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An unexpected product benefit can be a powerful marketing tool

An unexpected product benefit can be a powerful m...

Published by INSEAD on 25 Jun 2019

Framing a product feature as an unexpected benefit may stoke consumer desire.

Driving B2B digital transformation through customer-centricity

Driving B2B digital transformation through custom...

Published by INSEAD on 17 Jun 2019

B2B companies can create competitive advantage in the digital age by tailoring technology to their r...

Adobe: 3 marketing trends to expect in 2019

Adobe: 3 marketing trends to expect in 2019

Published by Questex Asia on 22 Apr 2019

Speaking at the back of Adobe Summit 2019 two weeks ago, John Copeland, the Adobe VP for Marketing a...

5 digital marketing channels that work best in Indonesia

5 digital marketing channels that work best in In...

Published by Tech in Asia on 08 Apr 2019

With a population of more than 263 million people, Indonesia holds tremendous potential for local st...

3 steps to successful data-driven marketing

3 steps to successful data-driven marketing

Published by Questex Asia on 25 Feb 2019

Sudhir Hasbe is no stranger to the field of analytics and data-driven marketing.

Combating fraud in digital marketing

Combating fraud in digital marketing

Published by Questex Asia on 25 Feb 2019

Marketing isn’t working for a lot of people, and CMOs and marketers are often left to wonder which h...

Last Modified Date: 12 Nov 2019