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Institute on Asian Consumer Insight (ACI)

The Institute on Asian Consumer Insight (ACI) is a world-class, national-level research institute focused on Asian consumers. ACI serves as a bridge between academia and industry, and its mission is to help companies grow their business in Asia based on profound market and consumer insights gathered through state-of-the-art research methodologies.

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Published by Institute on Asian Consumer Insight (ACI)
on 08 Jul 2015

Asia remains the world’s growth engine despite tough global economic conditions, but tackling this diverse, fragmented region can be a daunting task, especially for Western organisations.

There are obvious language and cultural differences, and less obvious nuances in demographics, consumer behaviour, customs and taboos. There are also many local variations between Asian countries that can be difficult to manage from the outset. ACI was created to help international brands understand the Asian consumer and develop business strategies to succeed in Asian markets.

ACI is hosted by Nanyang Technological University (NTU) and was established based on the advice of an international advisory panel set up by the Singapore Economic Development Board (EDB).

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Last Modified Date: 13 Sep 2017

Institute on Asian Consumer Insight

Nanyang Technological University
Institute on Asian Consumer Insight
ACI Building 50 Nanyang Avenue,
Block S4, Level B4, Singapore 639798

Website: http://www.aci-institute.com
Telephone: +65 6790 4966
Email: aci-institute@ntu.edu.sg
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