Asia remains the world’s growth engine despite tough global economic conditions, but tackling this diverse, fragmented region can be a daunting task, especially for Western organisations.
There are obvious language and cultural differences, and less obvious nuances in demographics, consumer behaviour, customs and taboos. There are also many local variations between Asian countries that can be difficult to manage from the outset. ACI was created to help international brands understand the Asian consumer and develop business strategies to succeed in Asian markets.
ACI is hosted by Nanyang Technological University (NTU) and was established based on the advice of an international advisory panel set up by the Singapore Economic Development Board (EDB).