It was not easy at first, with the increased paperwork and additional procedures that were required when Ha Li Fa first embarked on adopting internationally recognised standards. However, their hard work and perseverance has paid off and the company’s frozen products can now be found in eight countries and counting.
Ha Li Fa was founded in 1987 and incorporated in 1993 by brother-and-sister team, Mr Ang Yang Hua and Ms Jill Ang, whose fishmonger parents started off making fishballs to sell in their wet market stall.
Today, the company manufactures a wide range of chilled and frozen fish and poultry products, including fishballs, sotong balls, ngoh hiang, chicken sausages, hams, cheese balls and yong tau foo. Its customers are wet and dry markets, wholesalers and hawker centre stalls. The company also distributes its products through NTUC FairPrice under the BoBo brand, as well as Sheng Siong and Giant under its sister brand Ballgus. Additionally, it does contract manufacturing for Sheng Siong, Giant and NTUC FairPrice for their house brands.
Not content to just be a force to be reckoned with locally, they decided to adopt internationally recognised food safety standards in order to break into overseas markets. Having these standards are usually the first criteria overseas customers look for when evaluating them as a supplier.