Why e-retailers are turning to bricks and mortar stores
With a surge in retailers moving online and reports of consumers turning away from malls to online shopping, such a move might seem like a step backwards. Actually, it is quite the opposite, with marketing becoming more sophisticated, aiming to provide the customer with an integrated and seamless shopping experience both online and offline – in other words an omnichannel experience.
Think Business from NUS Business School
on 15 Aug 2019
Southeast Asia loves shopping apps, phablets
Southeast Asia (SEA) countries love their phablets, and are also quickly taking to mobile commerce, or m-commerce, according to a new study by Furry, a mobile developer analytics platform within Oath.
on 14 Jan 2019