Lazada has announced a suite of products and services aimed at resolving three pain points that brands and sellers face – branding, marketing and sales.
These features, which have been rolled out in conjunction with Lazada’s 7th Birthday celebration, are aimed at brands and sellers, of all sizes, to ensure they are well-positioned to ride the eCommerce boom in Southeast Asia.
“No seller is too small to aspire, and no brand is too big to be a Super eBusiness. That is why we are thrilled to roll out super-solutions to help our brands and sellers become more nimble in digitising their businesses and better reach customers,” said Pierre Poignant, Lazada Group Chief Executive Officer.
The solutions which were unveiled include:
- A series of ‘Super’ campaigns in which LazMall brands and sellers can choose to take part to boost their brand image and better engage with customers;
- A new and improved Marketing Solutions Package and Business Advisor Dashboard that can deliver more traffic to their storefronts, and arm brands and sellers with near real-time information to help them make faster and better decisions to sell more effectively and efficiently;
- New tech tools like Store Builder for brands and sellers to customise their storefronts to differentiate themselves on Lazada, while in-app live streaming, news feed and in-app consumer games can help win the hearts of consumers with higher consumer engagement. (See factsheet for details)
Lazada also formalized cooperation partnerships with 12 global lifestyle, technology and fashion companies, a move expected to boost collaboration and strengthen the brands’ online retail presence. Called Joint Business Partnerships (JBP), these collaborations will enable brands to tap on Lazada’s tech and logistics infrastructure and eCommerce expertise.
Lazada inked Memorandums of Understanding (MOU)s with electronics leaders Realme and Coocaa, and an MOU with Huawei was signed earlier this month. Other FCMG brands are set to ink similar agreements with Lazada.
Backed by Alibaba’s technology and logistics infrastructure, Lazada has been able to launch over the past year features like search-image function, consumer engagement games and in-app live streaming on which people can watch, shop and play, said Poignant at the inaugural LazMall Brands Future Forum (BFF).
The solutions will also make it easier for brands and sellers to open up stores on LazMall. Qualified merchants can now take advantage of the new self-sign up feature, a simplified sign-up process that can now be completed in mere minutes.
“Since the launch of LazMall in 2018, we have seen tremendous growth among our key pioneer brand partners. We want to extend the benefits of LazMall to even more brands and sellers to elevate their eCommerce operations,” said Lazada Group President Jing Yin. “We want to incubate them so they can grow alongside us and become sustainable and successful eBusinesses.”
Across the region, 60 percent of small and medium enterprises (SMEs) are keen to invest in technologies to achieve sustainable growth in today’s digital economy. Business-oriented tools including online commerce solutions, customer relationship management (CRM) and business intelligence, were identified as the top investment priorities.
This article was first published on Questex Asia Ltd, on 27 March 2019. Information is correct at the time of publication.