However, plenty of businesses, especially SMEs, don’t put this data to effective use. For them, Customer Relationship Management (CRM) holds great potential to take their businesses to the next level. Companies can improve customer satisfaction, and even generate more leads by using data to support business planning and activities.
Here's what you should know about the world of CRM:
1. Business processes remains mostly manual - 80 percent of SMEs in Asia don’t use systems that generate automated quotations or invoices. For many, this is still a tedious task, and a lot of paperwork.
2. Customer data is still incomplete - 90 percent don’t have a complete profile of their customers. (SoftSolvers Research)