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10 Things You Should Know About CRM

With business processes relying more on automated systems, companies can collect more useful data on customers than ever before. Customers are also more willing to interact with businesses online, or through their mobile phones, which are great sources for data collection.

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Published by Singtel myBusiness
on 31 Mar 2018

However, plenty of businesses, especially SMEs, don’t put this data to effective use. For them, Customer Relationship Management (CRM) holds great potential to take their businesses to the next level. Companies can improve customer satisfaction, and even generate more leads by using data to support business planning and activities.

Here's what you should know about the world of CRM:

1. Business processes remains mostly manual - 80 percent of SMEs in Asia don’t use systems that generate automated quotations or invoices. For many, this is still a tedious task, and a lot of paperwork.

2. Customer data is still incomplete - 90 percent don’t have a complete profile of their customers. (SoftSolvers Research)


Last Modified Date: 11 Dec 2015

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