When someone lands on your homepage, you only have a few seconds to convince them that it's worth sticking around - and hopefully clicking around. With so much riding on that first impression, make sure your homepage is drawing visitors in, not pushing them away. Here are eight ways to do just that.
1. Keep your CTA above the fold
With studies showing that users spend most of their time "above the fold" - that is, the part of a webpage that is visible without needing to scroll down - experts recommend keeping your call to action (CTA) as well as other important design elements above the fold in order to grab attention and increase clickthrough rates.