Email blasts are usually made once a week (or longer periods), depending on the kind of business you are in. But how many people actually bother to open your email, click on any of the links, go to your landing page and then click on something that generates income for you?
The key is to make it interesting, informative and relevant to your audience. Here are some points to consider to maximise your e-marketing campaigns:
Always be creative and get straight to the point. Remember, you’ll be competing for time with other important work emails. Unless you are sending out vital information related to their personal or business interests, you have no choice but to make sure you have a short and catchy subject header - that's the first impression you will be making with many of your potential and current customers.