With the introduction of smartphones over the last decade, marketing has changed from traditional means and given birth to the increasingly popular concept of mobile marketing. One main advantage it has over other forms of marketing is that messages are sent almost immediately. Here's a list of the different mobile marketing tools to help you market your offerings.
- Scanning for Information with QR Code
An interactive approach to capture the interest of your target audience is through a Quick Response (QR) code. The QR code consists of square dots in a square pattern, and was initially designed for the automotive industry. The popularity of the QR code amongst other industries skyrocketed with its fast readability and large data storage capacity features. The QR Code requires a person to have a smartphone in hand for scanning and reading the image. For example, Manny Rai, the owner of North Coast Wine & Beer in Ohio, placed large QR codes in front of two of his three retail stores. According to Cleveland.com, 8 to 10 people scanning the code daily and helps in attracting more attention to his business.