The global online commerce sector has grown rapidly over the past few years, with global e-commerce revenue expected to reach US$963 billion by 2013 according to a study conducted by J.P. Morgan. These growth projections speak volumes of the sheer commercial potential of e-commerce activities. The proliferation of mobile devices has further transformed the e-commerce landscape, as the latest mobile technology continues to push the boundaries of customer interaction in the online retail space.
Here are a few quick tips on how growing businesses can better capture the interests of your target audience and drive sales through e-commerce sites:
1. Monitor your site's web traffic regularly
Web traffic provides a reliable gauge of how effective your e-commerce site is in attracting the desired demographic of visitors for your products and services. Besides evaluating the effectiveness of your website and marketing campaigns, regular monitoring of web traffic lets you gain valuable insights such as the popularity of your web pages, the busiest viewing time, or even the sequence of how visitors navigate a website. With these insights, you can make changes to your website so that online shoppers can find and purchase products easily in order to maximise sales conversion.
Use free tools such as Google Analytics to keep track of traffic that's coming to your site, as well as learn more about the behaviour of your site visitors.