While Weiken.com’s managing director Vincent Neo’s chief talent may be design, he is also a marketer at heart. A strong believer in branding, he has positioned his company’s strategy by taking inspiration from the branding campaigns of large companies like OSIM and Amazon.com. “Branding is crucial to companies in industries like ours where it is important to extend reach and build a strong reputation in order to ensure a consistent customer stream,” he explains.
The company developed a branding roadmap and identified various advertising mediums such as radio, television and print to imprint its brand on customers’ minds. In fact, according to Mr Neo, business has gone up by 20 to 30 percent since the company started implementation of his branding strategy. It has a strong, loyal customer base and continues to grow this through referrals as well as repeat business which forms about 40 percent of its customers.
Mr Neo attributes Weiken.com’s success to its branding and customer service initiatives, such as: