While the local furniture scene may have been undergoing tough times since the nineties, Star Furniture has been holding strong, expanding its footprint with the opening of more than 40 stores locally and also regionally in Malaysia and Taiwan. It has also been growing its export business to cover more than 45 countries. A decade ago, the company turned its attention from wholesaling to designing furniture, collaborating with well-known local interior designer Jerry Low for their JotterGoods brand — which while taking them out of their comfort zone, proved to be a breakthrough both locally and abroad.
Having spent his school holidays working in this family furniture business, Mr Kenny Koh, managing director of Star Furniture Group, joined the company in 1989. He shares his insight on his business and on being an entrepreneur: