Since the company’s inception 18 years ago, director/producer Mr C K Chan has been constantly tinkering with the company’s products such that innovating is now part of Upside Down Concepts’ DNA.
Wired for Innovation
Mr Chan credits his innovative psyche to his background in industrial and furniture design plus his interest in research and development (R&D). Strangely enough, film was actually his least favourite subject in school.
However, creativity seems to run in Upside Down’s blood as both Mr Chan and his partner Mr Michael Chua started their careers and partnership in this field. What gets Mr Chan’s adrenaline pumping is solving filming challenges as this is exactly when a creative and innovative point of view is needed. This is how the company’s TBOX time-lapse camera – used to shoot long-term footage in harsh conditions, for example in the construction industry – as well as new LED lighting solutions came about, even before they became common in the industry.
“Our products were never created for commercial intentions but were born out of necessity to meet our production needs. TBOX, for example, was created when we started filming time-lapse scenes in rough conditions. Normal cameras could not cut it because they were not waterproof and did not have a sound power supply,” explains Mr Chan.
Mr Chan believes in the collaborative economy and notes that Upside Down works with other Singapore companies and experts. “We are lucky to have some really close and strong partners with whom we share and bounce ideas, and even collaborate to create products and build prototypes,” he says.
Mr Chan adds that it was a natural transition for Upside Down to sell its modified creations. Explaining this move, he says, “We saw the opportunity in the market for the time-lapse cameras we created as many existing solutions were extremely costly. We decided to test our products at the Broadcast Asia trade fair and received great response. It’s then that we realised we were sitting on a gold mine.”