It’s the highlight of any budding entrepreneur’s career — Googling your listings and finding out that you stand on top of the local mountain. After all of your hard work, sweat, and sacrifices, you can’t wait to type in your name and your location and see that you’re the most prominent entrepreneur in town.
Until you see the results.
What gives? You thought you did everything right, and you can’t even show up as number one in your area! You made sure to include local keywords. You have a blog. You have the right header tags, meta tags — you’ve got tags up the wazoo. So why haven’t you won the local market yet?
Let’s look at four common mistakes and see if you’re not in violation of some very basic local SEO tips.
1. Forgetting about Google My Business
It’s okay, we understand. You’re forgetful. Running a business means you have a lot on your metaphorical plate.
But if you’ve forgotten that Google literally gives you the opportunity to open up a business page with them, consider this your friendly reminder.
There, you can adjust what search engine professionals call your NAP — which is a fancy acronym for “name, address, phone.” If you have an old NAP listing in your Google Business profile, or if you have no Google Business profile to speak of, then you’re not doing everything you can to enhance your local SEO standing. Rest assured, there is a company out there who will gladly take your spot at local #1.
Google is the gatekeeper of local SEO. If you’re going to optimize your local search rankings, you had better make sure that you’re in good with the gatekeeper first.
2. Rebranding every six months
Local search is a little bit like that old, trusty local customer for whom you’re advertising so fervently. They love their town. They love consistency. All they want to do is to find a dependable business that they can use over and over again. They hate change and hate being forced to learn new names.
That same old, trusty local customer will turn on you if you keep changing your business’ name. “What? I thought this was Bob’s Widgets. Now it’s the House o’ Widgets? Why can’t you people decide on one name?!”
Local SEO search works the same way. If you keep changing your NAP information thanks to rebranding, then you’re never going to have the same results as a 30-year-old entrenched business that’s had the same name for decades and the same website since 2002. You’re simply fighting an uphill battle.
Make it easier on yourself and your company — pick one brand and stick with it. Pick one domain name and stick with it. The longer you’re around, the more that old, trusty local customer will come to trust that you know what you’re doing. And the same applies for the search engines.
3. Ignoring the other search engines
I know, I know — Google is where it’s at. Get #1 in your local Google listings and you’re golden. But that’s no reason to ignore Yahoo and Bing, especially when your competitors are ignoring them.
Like Google, Yahoo and Bing allow and even encourage you to set up listings for your individual location: to enter your NAP information. If your competitors are ignoring the other search engines, it’s all the more reason for you to jump in and take the #1 spot in a place where they’re not even looking. Not only will this enhance your local clout, but more relevant traffic will ultimately help you when it comes ranking to your results on the “big guy’s” search engine, too.
There are no tricks here. There’s nothing nefarious. You’re simply entering your information with other search engines in hopes of boosting your overall SEO listing.
4. Not creating NAP listings for every individual branch
If you have more than one branch or more than one location, then you need more than one listing. You’d treat the phone book the same way; why should search engines, the modern equivalent of phone books, be any different?
Part of you will wonder why you should add multiple listings. It will feel like you’re not consolidating your search engine strength around a single branch. But remember: local SEO is, by definition, not consolidated. It will vary from location to location. If you want to increase your chances of catching fish, you need to spread as wide a net as possible.
Consistency is the key to local SEO dominance
There’s a theme running through all of these mistakes: inconsistency. Local SEO is not a game to be hacked; it’s a race.
Remember the old story about the tortoise and the hare? When it comes to local SEO, be the tortoise. Cast a wide net across multiple branches and multiple search engines. Keep your NAP updated and relevant. Don’t rebrand every six months — stick to your website.
Original Article From: https://www.techinasia.com/talk/rookie-mistakes-avoid-local-seo